Kettle Brand: Oregon’s second best edibles, 6

Credits & Description:

The "Stir the Pot" campaign, Kettle's first ever brand campaign launching Mon, 10/17 celebrates the brand's counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy's passion for selling natural foods out of a beat up van on Interstate 5. Declaring their chips "Oregon's second best edibles," Kettle, via Duncan/Channon, San Francisco, will launch an edible wall, 10/31-11/14, that will allow consumers to grab bags of their favorite flavors. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign.
Media: Outdoor
Category: Food
URL: http://www.duncanchannon.com
Client: Kettle Brand
Agency: Duncan/Channon, San Francisco, CA
Country: United States of America
Executive Creative Director: Anne Elisco-Lemme
Art Director: Jessica Wyatt
Assoc Creative Director: Jessea Hankins
Group Account Director: Rachel Hermansader
Studio designer - Coco Kendall
Senior art buyer and print producer - Diana Courcier
Senior digital producer - Eric Kozak
Integrated producer - Keenan Hemje
Communications planning supervisor - Paulo Delacruz
Account supervisor - Suzanne Montgomery
Account coordinator - Sydney Paine
Project manager - Abby Brown

Kettle Brand, Snyder's-Lance (Client)
Senior director of marketing - Laura Merritt
Senior brand manager - Julie Balzer
Senior brand manager - Lauren Ulrey
VP marketing and innovation - Eric Van De Wal