Advertiser: KIMBERLY-CLARK TAIWAN
Agency: JWT SHANGHAI
Category: Bars, Restaurants & Stores, etc.
Other Credits: Amanacliq
Other Credits: B
Other Credits: Animator:evan
Other Credits: Desinger:jeff Nishinaka
Art Buyer: Isaac Xu
Executive Creative Director: Elvis Chau
Art Director: Jeffery Nishinaka
Copywriter: Melo Xu
Creative Director: Melo Xu
Other Credits: Retoucher:d.i.solution
Creative Director: Rojana Chuasakul
Art Director: Parbpraew Ratarasarn
Art Director: Sally Zhu
Photographer: Szeling
Executive Creative Director: Yang Yeo
Art Buyer: Chivel Miao
Other Credits: A
Art Buyer: Liza Law
Other Credits: Printproduction:amanacliq
Copywriter: Raymond Chin
Account Supervisor: Evan Teng
Art Director: Tin Yu
Ambient Execution Description
The Kleenex pay-off "Let your soft side out" provoked consumers to release their repressed soft side and share their own stories with others. This will let consumers have greater affinity to the Kleenex brand and it becomes a top of mind product for the Taiwanese in need of softness.