Kraft Foods: Kraft’s New ‘Easy To Open’ Cheddar Cheese Tin

Credits & Description:

Advertised Brand: Cheddar Cheese, Kraft Foods
Advert Title: Kraft’s New ‘Easy To Open’ Cheddar Cheese Tin
The Brief: - To increase the awareness of their newly launched Cheddar Cheese Tin & highlight the fact that the ‘New Can Is Easy To Open’.
The Challenge: - To design each creative that sync with the brief and at the same time be relevant to the different mediums and the brand promotion.
The Solution: The creatives were tailor made to suit the medium; like on a bus wrap- we incorporated ‘NEW ARRIVAL’ both at the front and rear end of the bus and made sure that the same was kept an eye-level, so that the commuter or passerby could easily get the message, whereas on a static medium ‘ Giganto’ (4229cm by 746cm) we utilized the design of the structure in our creative to showcase the top part of the tin their by highlight the ‘Ease Of Opening The Tin’ and using Cheddar Cheese.
The Result: - The campaign acted as a catalyst in generating the buzz across the city of Dubai, which resulted in the increase of both the sales and footfalls.
Credits:-
Advertised Client: Kraft Foods, Dubai.
Advertising Agency: Encyclomedia Global, Dubai.
Agency website: http://www.encyclomedia.in
Director: Mukesh Manik
Creative Director: Tony Graver
Published: July, 2013
City: Dubai