| D&AD 2017 | ||
|---|---|---|
| Spatial & Experiential Design | Exhibition Design | Wood Pencil |
| The ADC Annual Awards 2017 | ||
| Design | Environmental / Museums / Gallery Installation - Single | Merit |
Agency: Casson Mann
Client: La Cité du Vin
Exhibition Design: Casson Mann
Lead Project Designer: Gary Shelley
Project Manager: Laure Cheung
Head of Content and Interpretation: Kirsty Kelso
Designer: Cecile Henry
Designer: Justin Wilson
Creative Director: Roger Mann
Synopsis:
La Cité du Vin is the world’s largest centre dedicated to the story of wine. Casson Mann designed the permanent exhibition, which is a spectacular, innovative and playful series of displays, choreographed into a rich and entertaining visitor experience.
Spread out across a floor space of 3,000m
19 different themed areas use a spectrum of interpretative design techniques, to create changes of scale, mood, pace and tone, allowing for moments of rest as well as intensity. These range from the large-scale, immersive and cinematic, to multi sensory, tactile and aromatic, digital interactivity.