La Voz Del Interior Newspaper: Life Signs, 1

Credits & Description:

Award:Yellow PencilYellow Pencil / Outdoor Advertising / Ambient / 2014
Agency Ogilvy & Mather Buenos Aires
Client La Voz del Interior
Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Our solution was simple: we created traffic signs that would be impossible to ignore.
Art Director Nicolás Smith
Tomás Duhalde
Tomás Lavagno
Copywriter Damián Martinez
Rodrigo Greco
Designer Diego Grandi
Executive Creative Director Maximiliano Maddalena
Javier Mentasti
Producer Valeria Pinto
Gastón Sueiro
Federico Faralla
Advertising Agency Ogilvy & Mather Buenos Aires
Production Company La Jirafa Digital
Account Handler Diego Stephani
Client La Voz del Interior