Land Rover Outdoor, Digital, Case study #CelebrateDefender by Y&R Cape Town

The Outdoor Advert titled #CelebrateDefender was done by Y&R Cape Town advertising agency for subbrand: Land Rover Defender (brand: Land Rover) in South Africa. It was released in Jun 2016.
Advertising campaign for Land Rover

Land Rover: #CelebrateDefender

Brand
Land Rover Defender  (Land Rover)
Media
Outdoor, Digital, Case study
Released
June 2016
Posted
June 2016
Market
South Africa
Industry
Cars
Agency
Y&R Cape Town
Executive Creative Director
Rui Alves
Creative Director
Bibi Lotter
Art Director
Thereza Norton

Awards:

The Loeries Awards 2016
DIGITAL & INTERACTIVE COMMUNICATIONMICROSITEBronze
DIGITAL & INTERACTIVE COMMUNICATIONDIGITAL INTEGRATED CAMPAIGNCampaign Bronze

Credits & Description:

Brand: Land Rover
Media: Outdoor
Category: Automotive
Agency: Y&R
Geo: South Africa
Land Rover: #CelebrateDefender
Advertising Agency: Y&R South Africa, Cape Town, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lötter
Art Director: Thereza Norton
Copywriters: Marjolein Rossouw, Andre Vrdoljak
Art Buyer: Maré Hofmeyr
Client service team: Francoise van Rheede, Sara Laval
Published: