Land Rover: The Test Drive Billboard

Credits & Description:

Brand: Land Rover
Advertiser: Land Rover Philippines Incorporated
Agency: Y&R Singapore, Singapore/The Campaign Palace Manila, Manila
Executive Creative Director: Badong Abesamis/Herbert Hernandez (The Campaign Palace Manila)/Marcus Rebeschini (Y&R Asia)
Copywriter: Joshua Hepburn/Matt Grim (Y&R Singapore)
Executive Art Director: Sandy Salurio (The Campaign Palace Manila)
Art Director: Kittisak Poonnotok (Y&R Singapore)
Account Director: Flow Estor (The Campaign Palace Manila)
Account Manager: Kat Camus (The Campaign Palace Manila)
Studio Manager: Carlos Averion (The Campaign Palace Manila)
Agency Producer: Ariel Bautista (The Campaign Palace Manila)
English Context Explanation: This Is A Story About How Land Rover Increased Test Drives And Drove Sales Of The New Evoque By Bringing The Showroom To The People. Car Advertising Traditionally Drives Traffic To The Showroom For Test Drives, Where Car Salesmen Work Their magic.' So We Decided To Follow The Best Practice And Stick A Big Evoque In Our Billboards Around Manila. With One Big Difference--It Was A Real Evoque, Which One Could Test Drive Right Off The Billboard. We Took The Showroom To The People, And Test Drives Increased By 356%.