Lee Outdoor THE NIGHTSIDE EXPERIENCE by Ogilvy & Mather Shanghai
The Outdoor Advert titled THE NIGHTSIDE EXPERIENCE
was done by Ogilvy & Mather Shanghai advertising agency for subbrand: Lee Jeans (brand: Lee) in China. It was released in Feb 2013.
Lee: THE NIGHTSIDE EXPERIENCE
Media
Released
February 2013
Posted
February 2013
Market
Industry
Agency
Copywriter
Executive Creative Director
Art Director
Credits & Description:
Advertiser: LEE ASIA PACIFIC
Agency: OGILVY & MATHER SHANGHAI
Category: Stunts & Live Advertising
Advertising campaign: THE NIGHTSIDE EXPERIENCE
Account Manager: Lisa Cao
Chief Creative Officer: Graham Fink
Copywriter: Martin Latham
Account Manager: Oli Goulden
Executive Creative Director: Francis Wee
Art Director: Oli Goulden
Planner: Vivian Tu
Ambient Execution Description
We created a live theatre-style event in Beijings 798 art district.