LEGO Outdoor Reborn Statues, 1 by Y&R Budapest
The Outdoor Advert titled Reborn Statues, 1
was done by Y&R Budapest advertising agency for LEGO in Hungary. It was released in May 2015.
LEGO: Reborn Statues, 1
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Executive Creative Director
Art Director
Art Director
Awards:
| Golden Drum, 2015 | ||
|---|---|---|
| Outdoor | Leisure, entertainment, culture & education | Silver Drum |
Credits & Description:
Agency: Young & Rubicam Budapest, Budapest
Campaign name: Reborn Statues
Year: 2015
Product and services: Lego
Registrant: Young & Rubicam Budapest
Country: HUNGARY
Brand name: Lego
Advertising agency, city: Young & Rubicam Budapest, Budapest
Art Director: Áron Hujber,Zoltán Visy,
Executive Creative Director: Jaime Mandelbaum
Creative director: László Falvay ,Karolina Galácz,
Account Director / Manager: Dóra Telbisz
Other credits: Lego artist: Balázs Dóczy
Creative idea explanation: Two bronze statues were stolen from their places at the Statue Park. Lego replaced them with exact replicas, built entirely of Lego bricks. The Lego statues have been at the same place since December 2014.