Leroy Merlin: Tutorial for Good

Credits & Description:

Media: Interactive
Category: Retail services
Client: Leroy Merlin Italy
Agency: Publicis Italy
Production: Think Cattleya
Country: Italy
Campaign file: Download campaign file
Director: Giovanni Fantoni Modena
Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Executive Creative Director: marco venturelli
Executive Creative Director: Luca Cinquepalmi
Copywriter: Giovanna Favoroso
Copywriter: Paolo Bartalucci
Art Director: Alice Teruzzi
Associate CD / Copywriter: Emanuele Viora
Associate CD / Art Director: Francesco Epifani
Planner: Guglielmo Pezzino
Account Director: Federica Fragapane
Sound: Screenplay
Agency Producer: Federica Manera
Account Executive: Marta Gambotti
Instead of filming our DIY tutorials in studio, we have created a new format to achieve zero waste. We shot the tutorials inside charities to renovate them.
We start from Casa della Carità, which is a shelter home in Milan. Instead of wasting the material used during the shooting , this same material and tutorial renovated the shelter homes. By doing this, we helped a Charity that hosts more than 1200 people monthly. We put Tutorials on YouTube, each of them ends with a call to action for other Charities. Tutorial for Good has become a format and it’s now available to all charities in need. More than 50 have already adhered to the project.