Family Care For Grassroots Community Outdoor, Design & Branding THE KEYBOARD OF ISOLATION by DDB Shanghai

THE KEYBOARD OF ISOLATION
The Outdoor Advert titled THE KEYBOARD OF ISOLATION was done by DDB Shanghai advertising agency for subbrand: LESS ONLINE TIME AND MORE FAMILY TIME (brand: Family Care For Grassroots Community) in China. It was released in Jun 2012.
Advertising campaign for Family Care For Grassroots Community

Family Care For Grassroots Community: THE KEYBOARD OF ISOLATION

Brand
LESS ONLINE TIME AND MORE FAMILY TIME  (Family Care For Grassroots Community)
Media
Outdoor, Design & Branding
Released
June 2012
Posted
June 2012
Market
China
Industry
Public awareness
Agency
DDB Shanghai
Director
Jody Xiong
Photographer
King Zhang
Art Director
William Zhang
Art Director
Jack Xuan
Copywriter
Leo Liu
Photographer
Alex Chen
Photographer
Nicholas Siau
Producer
George Ooi
Producer
Rico Zhang

Awards:

One Show 2012
One Show DesignPublic Service / Outdoor and Posters - SingleMerit
Cannes Lions 2012
Design LionsExhibitions & Live EventsSilver
AD STARS 2012
OutdoorProduced by non-profit organizations, NGOs or other similar organizationsCrystal
Spikes Asia 2012
OutdoorSpecial BuildSilver
London International Awards 2012
DesignInnovative Use of DesignBronze Winner

Credits & Description:

Type of entry: Environmental Design
Category: Exhibitions & Live Events
Advertiser: FAMILY CARE FOR GRASSROOTS COMMUNITY
Product/Service: LESS ONLINE TIME AND MORE FAMILY TIME
Agency: DDB CHINA GROUP Shanghai, CHINA
Entrant DDB CHINA GROUP Shanghai, CHINA
Title: THE KEYBOARD OF ISOLATION
DM/Advertising Agency: DDB CHINA GROUP Shanghai, CHINA
Chief Creative Officer: Michael Dee (DDB China Group)
Creative Director: Jody Xiong (DDB China Group)<...

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