LG Outdoor, Case study "Washing Tunnel" by Y&R Johannesburg

"Washing Tunnel"
The Outdoor Advert titled "Washing Tunnel" was done by Y&R Johannesburg advertising agency for subbrand: LG Washing Machine (brand: LG) in South Africa. It was released in Feb 2010.
Advertising campaign for LG

LG: "Washing Tunnel"

Brand
LG Washing Machine  (LG)
Media
Outdoor, Case study
Released
February 2010
Posted
February 2010
Market
South Africa
Industry
Electronic Devices & Home Appliances, Washing Machines
Agency
Y&R Johannesburg
Copywriter
Eric Wittstock
Creative Director
Ian Franks
Art Director
Steve Dirnberger
Copywriter
Katherine Glover
Art Director
Bruce Murphy
Account Supervisor
Mandisa Ngubane
Executive Creative Director
Michael Blore Liam Wielopolski
Producer
Hansa Winshaw
Producer
Gerry Jennings

Credits & Description:

Category: Stunts & Live Advertising
Advertiser: LG ELECTRONICS
Product/Service: WASHING MACHINE
Agency: Y&R SOUTH AFRICA
Date of First Appearance: Mar 4 2011
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Eric Wittstock/Katherine Glover
Art Director: Bruce Murphy/Steve Dirnberger
Art Buyer: Katherine Legg
Account Supervisor: Mandisa Ngubane
Producer: Hansa Winshaw/Gerry Jennings
Account Manager: Lynton Asbury
Planner: Jessica Schultz