Advertiser: LI CHUNG SHING TONG
Agency: JWT HONG KONG
Category: Small Scale Special Solutions
Advertising campaign: THE MESSIEST TAKEAWAY FOOD MENU
Producer: Anthony Leung
Planner: Connie Ho
Copywriter: Francis Lam
Creative Director: Francis Lam
Account Supervisor: Ho Tsz Chung
Account Manager: Lucas Wong
Art Director: Law Wing Tak
Other Credits: Production Supervisor : Ray Lai
Executive Creative Director: Philip Lee
Chief Creative Officer: Yang Yeo
Account Manager: Rex Chang
Executive Creative Director: Barbara Fu
Art Director: Frank Fung
Typographer: Frank Fung
Creative Director: Law Wing Tak
Typographer: Law Wing Tak
Producer: Steven Chu
Translation
Po Chai Pills to the rescue!With Po Chai Pills, you don’t have to be afraid of indigestion!
Ambient Execution Description
Hong Kong is a fast-paced city. To save time, people try to eat a number of different things in one go; a bad mix of food that results in uneasy stomachs. To deliver the message that Po Chai Pills is the trustworthy relief for stomach problems, we designed a leaflet and direct mailer in the form of a typical fast food takeaway menu, featuring a mix of food in the wildest combinations!The menus were distributed on the streets and inserted in household mailboxes.After reading the weird names of mixed food, recipients were presented with a hotline for the free delivery of a Po Chai Pills sample. Those who called in and registered were entitled to the free delivery.