Life Saving Society: POUND

Credits & Description:

Category: Stunts & Live Advertising

Advertiser: LIFE SAVING SOCIETY

Product/Service: LIFE SAVING SOCIETY

Agency: LG2

Creative Director: Marc Fortin/Philippe Comeau

Copywriter: Sylvain Dufresne

Art Director: Simon Touzin

Account Supervisor: Martine Grégoire

Producer: Julie Lorazo

Account Manager: Audrey Dignard

Planner: Marc-André Fafard

Account Manager: Audrey Dignard

Planner: Marc-André Fafard

Other Credits: Media: Carat



Ambient Execution Description

We created a major surprise event in the La Fontaine Park pond, one of the city’s most popular bodies of water. Overnight, 100 floating silhouettes were placed in the pond. We also installed a giant banner which read, “Nearly 100 people drown each year. That’s just too much.” Nearby, a press conference was organized for National Drowning Prevention Week.