Lowe's: Live Vines [image] 4

Credits & Description:

Agency: Bbdo New York
Client: Lowe's
Agency Executive Producer: Kristin Tomborello
Art Director: Carolyn Davis
Associate Creative Director: Carolyn Davis
Associate Creative Director: Matthew Page
Chief Creative Officer: Greg Hahn
Chief Creative Officer: David Lubars
Copywriter: Matthew Page
Creative Director: Molly Adler
Creative Director: Mike Sweeney
Decal Designer: Kimberly Blasnik
Decal Designer: Czar Dizon
Director of Integrated Production: David Rolfe
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Interactive Producer: Mo Twine
Production Company: Spaeth Design
Production Company: The Kitchen @ Bbdo
Account Director: Andrew Debenedictis
Account Director: Bob Estrada
Account Director: Jim Reath
Account Manager: Tyler Harris
Lowe’s is known for its home improvement tips on Vine. So to launch their first Manhattan outlet, we created the world’s first 3D mechanical Vines - fully automated dioramas, running in continuous, 6 second loops. The tips, tailored for NYC living, operated live, right inside the new store windows.
To bring them to life we used Motors and pistons. And the characters were designed in the style of Lowe’s digital Vines.
Finally we added interactive “like” buttons and digital loops counters. To make it a truly meta, we even marked a spot for people to share them.