Magnum: Swimming Pool

Credits & Description:

Category: Confectionery, Snacks
Media: Outdoor
Brand: Magnum
Agency: MullenLowe
Geo: Spain
Advertising Agency: LOLA MullenLowe, Madrid, Spain
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Tomás Ostiglia
Head of Art: Fabio Brigido
Copywriters: André Toledo, Tomás Ostiglia
Art Director: Diego Limberti
Illustrator: Thomas Danthony
Head of PR: Sarah Okrent
Global Business Director: Tom Elliston
Account Director: Tom Elliston
Account Executive: Oscar Fernandez-Baca
Agency Producers: César Baciero, Sebastián Arce
Published: April 2018
Synopsis:
Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.
True to Pleasure.