Maltesers Outdoor Look on the light side by AMV BBDO London

Look on the light side
The Outdoor Advert titled Look on the light side was done by AMV BBDO London advertising agency for Maltesers in United Kingdom. It was released in Jan 2017.
Advertising campaign for Maltesers

Maltesers: Look on the light side

Brand
Maltesers
Media
Outdoor
Released
January 2017
Posted
January 2017
Market
United Kingdom
Industry
Candies
Agency
AMV BBDO London
Creative Director
Rosie Arnold
Art Director
Lucy Farey-Jones
Copywriter
Lucy Farey-Jones
Production Agency
3D Models

Awards:

The FAB Awards 2017
Posters & OohConfectionery & SnacksFAB Award
Posters & OohConfectionery & SnacksFabulous

Credits & Description:

Category: Confectionery, Snacks
Media: Outdoor
Brand: Maltesers
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models
Published: January 2017
Description: The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.