Advertiser: MATTEL TOYS (INDIA)
Agency: OGILVY & MATHER INDIA
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: KEY CHAIN
Chief Creative Officer: Abhijit Avasthi
Creative Director: Amitabh Agnihotri
Photographer: Chirayu Palande
Account Manager: Kankana Ghosh
Art Director: Sameer Sojwal
Copywriter: Sameer Sojwal
Creative Director: Sameer Sojwal
Copywriter: Yogesh Mani Pradhan
Account Manager: Devasmilta Halder
Account Supervisor: Ajay Mehta
Chief Creative Officer: Rajiv Rao
Other Credits: Shiva Verma (Editor)
Ambient Execution Description
Mattel trashed Hot Wheels cars to send out an important message. They teamed with The Little Door pub and driver service Party Club Drivers on a stunt to remind late-nighters not to drink and drive. Patrons hand over their keys to the valet before entering. That's when key-chains with damaged Hot Wheels and the message "Even a Small Drink is Enough" were attached to them, along with the phone number of the driver service.When the car owners were exiting, they were handed their keys with the attached Hot Wheels key chain that carried the social message. Many partygoers got the message, calling the service or friends and family for a ride home.Having this key chain attached to their car keys will remain a constant reminder of the risks of driving under the influence of alcohol, reiterating the message: Even a small drink is enough. Don't drink and drive.