Mccain Foods: Billboard, 2

Credits & Description:

McCain’s new Man-Size Meals are made for a Man-Size hunger.
Hence you get an ‘extra 50% more’ than your traditional frozen dinner.
TBWAMelbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit.
‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
Media: Outdoor
Category: Food
Client: McCain
Agency: TBWAMelbourne
Production: Positive Ape
Country: Australia
Director: Carl Sorheim
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Producer: Julian Costanzo
Executive Producer: Jason Byrne
Head of Broadcast: Margot Ger
Account Director: Laurelle Esse
Sound: Front of House
Post production: Method Studios
Retoucher: Kyle Black
Project Manager: Eva Bauer