McDonald's: Big Mac x Bacon Limited Edition Collaboration, 3

Credits & Description:

Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Senior Advertising & Media Manager: Hope Bagozzi
Senior Marketing Manager: Jean Guillaume Bertola
National Marketing Manager: Rebecca Smart
Regional Marketing Supervisor: Mélissa Hains
National External Communications Manager: Adam Grachnik
Agency: Cossette
Title: Big Mac x Bacon Limited Edition Collaboration
Chief Creative Officers: Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Directors: Ed Morris, Troy McGuinness, Patrick Michaud
Art Director: Spencer Dingle
Copywriters: Jordan Hamer, Ben Duquette
Designers: Oleg Portnoy, Eric Wood
Agency Producers: Barb Gibson, Marie-Pier Poulin
Content Strategist: Youri Hollier
Director, Strategy: Jon Crowley
VP, Strategy: Scott McKay
Account Executives: Yvonne Li, Michaela Crompton
Account Supervisor: Asmait Hailu
Account Director: Lindsay Mertiri
Group Account Director: Serene Gaspar
SVP, Managing Director: Kathy McGuire
Product Manager: Chloe Drolet
Studio Director: Raquel Mullen

Senior Retoucher: Trevor Gauthier
Senior Production Artist: Graham Washer
Senior Digital Project Manager: Jeff Maynard
Production House: FRANK Content
Director: Craig Brownrigg
Line Producer: Marie Robertson
Executive Producer: Danielle Kappy
Director of Photography: Stuart Campbell
Food Stylists: Carol Brown, Noah Witenoff
Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Kevin Wu
Online Facility: Alter Ego
Executive Producer: Cheyenne Bloomfield
Motion Graphics Designers: Ian Flaig, Rob Fisher
VFX Artists: Steven McGregor, Andres Kirejew
VFX Assistant: Sebastian Boros
Casting: Mann Casting
Casting Director: Steven Mann
Offline Edit: Married to Giants
Editor: Raj Ramnauth
Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper
Photography: Fuze Reps
Photographer: Carlyle Routh
Production House: Soda
Executive Producer: Mina Jang
Photographer: Nick Hall-Wood
Media Agency: OMD
Strategy Supervisor: Logan Lindsay
Digital Specialist: Kyla Ames
Account Manager: Kathy O’Meara
Vice President Group Director Broadcast: Doug Scott
PR Agency: Weber Shandwick
Director, Client Experience: Lauren Thomson
Senior Art Director: Brendan Watson
Supervisor, Integrated Media: Nare Tutundjian
Senior Associate, Integrated Media: Fatma Othman
Published: February 2018
Synopsis:
The combination of two icons. A product of culture. A beacon of courage. The Big Mac x Bacon Limited Edition Collaboration is here. Experience it.
Alexander Wang x Adidas, Supreme x Louis Vuitton, Fenty x Puma, Big Mac® x Bacon. To kick-off the celebration of the 50th anniversary of the iconic Big Mac, McDonald’s Canada is releasing the Big Mac x Bacon: Limited Edition Collaboration.
The collab launched with a weeklong teaser campaign across the country, filled with cryptic black and white imagery and design that played off fashion and sneaker culture, hinting at a mysterious upcoming collaboration: “BM x B.” A teaser TV spot aired during the Grammy’s to hype up the new mystery collab. “It’s the combination of two greats. Two powerhouses,” a mysterious voice said.
On January 30th, it was revealed that this next great release is actually the collaboration of Big Mac and Bacon. A series of cheeky black and white films across television, online, and outdoor, feature high fashion types analyzing and explaining this new collab’s importance to culture.