Advertiser: McDONALD’S
Agency: LEO BURNETT TAIWAN
Category: Special Build
Advertising campaign: DIVING BOARD
Copywriter: Ed Hsieh
Other Credits: Ceo
Account Supervisor: Jennifer Jan
Other Credits: Maggie Tang
Creative Director: Jin Yang
Other Credits: Omd: Ellie Huang
Art Director: Kyle Chiu
Other Credits: Planning General Manager
Other Credits: Buying Director
Account Manager: Cindy Lin
Executive Creative Director: Dino Jalandoni
Account Manager: Liz Cheng
Other Credits: Rex Kuo
Ambient Execution Description
To announce the new McNuggets sauces, a giant diving board was erected near Taipei Main Station to show a larger than life dipping fun experience where we see giant nuggets diving into a large sauce holder.