McDonald's: Iconic packaging, 3

Credits & Description:

Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: David Joubert
Senior Creative: Tim Woolford
Senior Creative: Tommy Cehak
Retoucher: Limehouse creative post
Creative Operations Director: Libby Hams
Design: Ramon Rodriguez
Chief Executive Officer: Nicole Taylor
Group Account Director: Lisa Hauptmann
Senior Account Director: Andrew Inman
Account Executive: Celine Dinant
Business Coordinator: Michelle Weekes
Planning Director: Annabelle Rogers
Senior Print Producer: John Wood
Senior Finished Artist: Jose Rodrigues
Director of Marketing: Jo Feeney
Brand Manager: Channa Goonasekara
Marketing Communications Manager: Fiona Gray
Corporate Relations Manager: Tina Alldis
Photographer: Danny Eastwood
Production: The Pool Collective
Retouching: Limehouse Creative
Published: April 2020
Country: Australia
Synopsis:
The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging.
Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Mac’s status as a pop-culture icon.
The packaging was also featured in a nationwide television campaign specifically depicting the eras they came from.