Brand: McDonald's
Media: Outdoor
Category: Food
Agency: Cossette
Geo: United States
McDonald's: Playoff beard
Go Blackhawks.
Hockey players grow a beard for good luck during the playoffs. McDonald's used their trademarked smile to grow one of their own to support their hometown team - The Chicago Blackhawks.
Advertising Agency: Cossette, Chicago, USA
Executive Creative Director: Chuck Rachford
Art Directors: Stacy Randolph, Claudio Venturini
Copywriters: Casey Stern, Jeff Oswald
Producer: Cary Potterfield
Account Executive: Ashley Goodson
Published: June 2015