McDonald's Outdoor The Rear-View Invitation by DDB Stockholm
The Outdoor Advert titled The Rear-View Invitation
was done by DDB Stockholm advertising agency for McDonald's in Sweden. It was released in Dec 2016.
McDonald's: The Rear-View Invitation
Brand
Media
Released
December 2016
Posted
December 2016
Market
Industry
Agency
Copywriter
Art Director
Credits & Description:
As the old saying goes: You only regret the things you didn't do. A billboard, positioned after you've just passed a McDonald’s
restaurant, was designed laterally reversed so that the consumer would get this message in their rear-view mirror.
Media: Outdoor
Category: Food
Agency: DDB Stockholm
Country: Sweden
Copywriter: Nick Christiansen
Art Director: joel ekstrand
Business Director: Johan Ljungman
Account Director: Johan Molitor
Graphic Designer: Can Hagström Cetindag
Graphic Designer: Mei-Li Wu
Graphic Designer: Christian Björnehag
Account manager: Fabian Grau