McDonald's: When You´ve Had Enough, 1

Credits & Description:

Campaign name: When You´ve Had Enough
Registrant: DDB Prague
Brand name: McDonald's
Photographer: Ondrej Kosik
Client account director manager: Ivana Sediva
Art Director: Jan Moucha
Executive Creative Director: Radouane Hadj Moussa
Account Director / Manager: Lukas Falta, Nina Jankovicova
Media director manager: Kristyna Kroftova
Copywriter: Tomas Novotny
Creative idea explanation: Insight: When in a foreign country, tourists like trying local food. After some time, though, they get sick of it and start craving something familiar, something that they know. Idea: When You’ve Had Enough You Know Where to Find Us. - McDonald’s. Mechanics: We promoted traditional Czech cuisine and local restaurants (our direct competition). And in return - restaurants pass on our message (“When you’ve had enough of Czech cuisine, you know where to find us) and a map of McDonald’s locations to guests.