Category: Finance
Media: Experiential
Brand: MeDirect
Agency: Friendship
Geo: Belgium
Advertising Agency: Friendship, Antwerp, Belgium
Creatives: Phil Blonde, Dieter Vanhoof
Published: December 2016
Description: MeDirect bank is an online bank where you can invest in funds, without paying entry or exit fees. For their outdoor campaign, we selected a range of Public Transport vehicles (trams) and made them completely free, during the whole campaign time. People can now use Public Transport without any entry or exit fees, just like MeDirect bank.