Category: Transit
Advertiser: METRÔ RIO
Product/Service: CAR FREE DAY
Agency: SCRIPT MARKETING E DESIGN
Chief Creative Officer: Ricardo Real
Creative Director: Ricardo Real
Copywriter: Gustavo Vilela
Art Director: Marcos Siqueira/Thiago Manhães
Art Buyer: Lydia Salgado
Account Supervisor: Rodrigo Amado
Advertiser's Supervisor: Thiago Gadelha
Producer: Enzimas Em Ação
Account Manager: Bia Esteves
Planner: Carlos Nolasco
Account Manager: Bia Esteves
Planner: Carlos Nolasco
Other Credits: Tco Filmes
Ambient Execution Description
On the day before World Car Free DAY, Rio de Janeiro’s subway
spread thousands of real dry leaves over the cars’ windshields.