Miami Ad School: In one word

Credits & Description:

Media: Outdoor
Category: Public Interest, NGO
Agency: Miami Ad School
Additional Info: Ghost
Geo: United States
Advertising School: Miami Ad School, Atlanta, USA
Art Director: Lauren Kimrey - Sanders
Copywriters: Lauren Kimrey - Sanders, Kaitlyn Clark
Description: Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?
We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.
Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.
Published: August 2016