Advertiser: MICROSOFT
Agency: R/GA
Category: Digital Outdoor
Advertising campaign: WINDOWS 8 TIMES SQUARE TAKEOVER
Other Credits: Christopher Raleigh - Senior Motion Designer
Producer: Elyse Epstein
Art Director: Jonathan Wei
Producer: Jonathon Bradley
Copywriter: Meghan Frederich
Creative Director: Mick Mcconnell
Producer: Michael Hernandez
Executive Creative Director: Winston Thomas
Producer: Andrew Schlanger
Executive Creative Director: Daniel Markham
Creative Director: Seth Jablon
Producer: David Porras
Other Credits: Reggie Ross - Motion Graphics Designer
Ambient Execution Description
To usher in the next generation of Windows—the most powerful Microsoft operating system yet—we put on the biggest event Times Square has seen to demonstrate everything Windows 8 can do. For three days, we took over Times Square, syncing 39 massive digital signs throughout the area. Reps invited people to try it out for themselves at street-side stations, also synced to the digital signs—games, apps, pics, videos, seamlessly shared with all of Times Square. And every night, spectacular digital murals were created. It all added up to a launch as fun and engaging as Windows 8 itself.