Milo: TWISTED FOOTBALL

Credits & Description:

Advertiser: NESTLÉ PRODUCTS
Agency: OGILVY MALAYSIA
Category: Special Build
Advertising campaign: TWISTED FOOTBALL
Chief Creative Officer: Gavin Simpson
Creative Director: Gavin Simpson
Copywriter: Kok Lay Choon
Producer: Loo Seng Tuck
Other Credits: Producer:patminder Singh
Account Supervisor: Nicklaus Lam
Producer: Patminder Singh
Art Director: Tan Chee Keong
Creative Director: Tan Chee Keong
Copywriter: Andrew Low
Producer: Eric Yan
Art Director: Gavin Simpson
Account Manager: Nizwani Shahar
Account Supervisor: Armand Adnan
Art Director: Ch'ng Kar Khuan
Art Director: Theng Lik Tat
Other Credits: Director: Victor Manggunio
Other Credits: Two Am Music Studio: Music
Other Credits: Mediacliq:programmer

Ambient Execution Description
Twisted Football goalposts made of steel tubing were welded together to form unique, random shapes. Each design was a one-of-a-kind. We built 20 goalposts at football fields across the nation including at urban neighbourhoods as well as collleges and universities. These unique goalposts were installed over the existing conventional goalpost to redefine the way teens played football. These designs inspired teens to come up with their own designs which they could submit on our Milo Next Games Facebook page. The last 2 Twisted goalposts were built using user-generated designs and used in the first ever Twisted Football Tournament.