MINI Outdoor MINI Traffic Lights by Demner, Merlicek & Bergmann

MINI Traffic Lights
The Outdoor Advert titled MINI Traffic Lights was done by Demner, Merlicek & Bergmann advertising agency for subbrand: MINI Hatch (brand: MINI) in Austria. It was released in May 2015.
Advertising campaign for MINI

MINI: MINI Traffic Lights

Brand
MINI Hatch  (MINI)
Media
Outdoor
Released
May 2015
Posted
May 2015
Market
Austria
Industry
Cars
Agency
Demner, Merlicek & Bergmann

Awards:

Golden Drum, 2015
OutdoorAutomotiveGolden Drum Grand Prix
Epica Awards 2015
AutomotiveAutomobilesGrand Prix
AutomotiveAutomobilesGold

Credits & Description:

Brand: Mini
Media: Outdoor
Category: Automotive
Category: Automotive
Agency: Demner, Merlicek & Bergmann, Vienna
Campaign name: MINI Traffic Lights
Year: 2015
Product and services: MINI Hatch
Registrant: Demner, Merlicek & Bergmann Werbegesellschaft mbH
Country: AUSTRIA
Brand name: MINI
Advertising agency, city: Demner, Merlicek & Bergmann, Vienna
Creative idea explanation: In order to remind drivers of the playfulness and agility of the classic MINI, we created scrolling billboards at highly frequented locations in Vienna, that were perfectly synchronized with the traffic lights right next to them. Every time the light changed, our MINI changed. From Blazing Red to Volcanic Orange to British Racing Green and back. Involving drivers in an usually dull situation, while waiting for the light to turn green.