Missing Children Society Of Canada Outdoor RESERVED SEAT by Grey Toronto

RESERVED SEAT
The Outdoor Advert titled RESERVED SEAT was done by Grey Toronto advertising agency for Missing Children Society Of Canada in Canada. It was released in Jan 2012.
Advertising campaign for Missing Children Society Of Canada

Missing Children Society Of Canada: RESERVED SEAT

Brand
Missing Children Society Of Canada
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
Canada
Industry
Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Agency
Grey Toronto
Copywriter
James Ansley
Art Director
Todd Lawson
Art Director
Yusong Zhang
Account Supervisor
Patty Moher
Producer
Vikki Kuzmich

Credits & Description:

Category: Small Scale Special Solutions

Advertiser: MISSING CHILDREN SOCIETY OF CANADA

Product/Service: MISSING CHILDREN AWARENESS

Agency: GREY GROUP CANADA

Chief Creative Officer: Patrick Scissons

Copywriter: James Ansley

Art Director: Todd Lawson/Yusong Zhang

Account Supervisor: Patty Moher

Producer: Vikki Kuzmich

Other Credits: Toby Pilling



Ambient Execution Description

Please replace the description ambient copy with the following:

The Missing Children Society (MCSC) is the only organization in Canada committed to the search and rescue of missing kids, but they receive no government funding support. As a result, they have very little funds for marketing and fundraising efforts. Idea We used Missing Children Society sponsors to create small, ambient outdoor media opportunities. For sponsor WestJet, we put reserved signs for missing kids on in-flight vacant seats to raise awareness and drive to donations.