Morgan Stanley: Morgan Stanley Digital Signage Times Square

Credits & Description:

Agency: Bloomberg Marketing Studio
Client: Morgan Stanley
Animator: Federico Saenz Recio
Animator: Brian Sensebe
Copywriter: Peter Seterdahl
Creative Director: Lutz Vogel
Designer: Jordan Achilli
Editor: John Luisi
Executive Creative Director: Damian Totman
Producer: Adam Jenkins
Video Producer: Justin Malko
Creative Agency: Bloomberg
Marketing Director: Carl Fischer
Project Manager: Nell Eberhardt
In September '15, Morgan Stanley unveiled a refresh of the iconic screens that have wrapped their world headquarters in Times Square since 1996.
These new screens, covering 13,000 sq. ft., carry a range of branding, dynamic content and live data visualization.
A strong visual system was created to be typographic, info-graphic and cinematic, blending data and design to help tell the Morgan Stanley brand story.
Dynamically-generated playlists are tailored to the changing audience and adjust with market changes. This intelligent system constantly reinvents itself, never staying the same.