Mori Building (academyhills): FLOWER LUSH IN ROPPONGI HILLS, M

Credits & Description:

TITLE FLOWER LUSH IN ROPPONGI HILLS
CLIENT MORI BUILDING CO.,LTD.
AGENCY AD&D
COUNTRY JAPAN
CREATIVE DIRECTOR REN TAKAYA
ART DIRECTOR REN TAKAYA
DESIGNER REN TAKAYA
DIRECTOR OF PHOTOGRAPHY MASAYOSHI HARABUCHI
PHOTOGRAPHER YUICHI UMEHARA
LINE PRODUCER KENTARO IKEDA
TYPOGRAPHER REN TAKAYA
CURATOR HIROMI KATO
Flower Lush in Roppongi Hills
This is a campaign to improve fashion image of the complex facility, Roppongi Hills. We were in charge of space production and V.I. This campaign focused on a flower pattern. We considered letting people inspire a feeling of exaltation to wear flower pattern clothes when they visit Roppongi Hills and represented the story that they enjoy the pleasure of unsealing the package by displaying vacuum-packed items. Pop and colorful typography helps a feeling of such exaltation. It can be said that this campaign had an effect on sales. In fact, the items with a flower pattern were selling well. Many of them were removed to each shop from the display window.