Musée de l’Homme: Chroma [image] 1

Credits & Description:

Country: France
Advertiser: Le Musée De L'homme
Product: Nous Et Les Autres
Agency: Leo Burnett France
Entrant: Le Musée De L'homme
Executive Creative Director: Kurt Novack
Creative Director: David Martin Angelus
Art Director: Laetitia Chrétien
Copywriter: Jean François Le Marec
Production Company: Insurrection Paris
Production Company Producer: Arno Moria
Agency Producer: Martine Joly - Prodigious
Illustrator: Noma Bar
Graphic Design: Matthieu Droulez, Julien Laudicina
Art Buyer: Nathalie Benchetrit
Production Manager: Théo Gall
Editor: Michael Ferrier
Post-production: Frédéric Lubin
Managing Director: Régis Perrone
Account Manager: Morgane Lutgen, Philippe Pereira
Voice-over: Charly Nyobe
Music Producer: Boris Jeanne
Music Composer: Brice Davoli
Client Managers: Fanny Decobert / Christel Bortoli / Stéphanie Targui
Published: April 2017
Description: An emblematic museum in Paris, the Musée de l’homme, takes a bold step to denounce racism as the French elections come upon France in May. The museum's first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior.
Using an innovative app called CHROMA that detects and captures the color of people's skin, the museum has designed its exhibition featuring personalized posters of people. Using this application, the museum will then ask all of France and the whole world to become ‘the colors of the exhibition’.
Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism.