MyTeksi Outdoor HEARSE by Ogilvy & Mather Kuala Lumpur

HEARSE
The Outdoor Advert titled HEARSE was done by Ogilvy & Mather Kuala Lumpur advertising agency for MyTeksi in Malaysia. It was released in Feb 2013.
Advertising campaign for MyTeksi

MyTeksi: HEARSE

Brand
MyTeksi
Media
Outdoor
Released
February 2013
Posted
February 2013
Market
Malaysia
Industry
Traffic safety, Against alcohol
Agency
Ogilvy & Mather Kuala Lumpur
Art Director
Tan Chee Keong
Copywriter
Boone Wong
Account Supervisor
Armand Adnan
Copywriter
Gavin Earle Simpson
Producer
Sunita Petrus
Account Supervisor
Jessica Funk

Credits & Description:

Advertiser: MYTEKSI
Agency: OGILVY MALAYSIA
Category: Stunts & Live Advertising
Advertising campaign: HEARSE
Account Supervisor: Armand Adnan
Other Credits: Designer: Yoong Loong Jin
Other Credits: Director: Al Isaac
Copywriter: Boone Wong
Art Director: Gavin Simpson
Chief Creative Officer: Gavin Simpson
Copywriter: Gavin Simpson
Producer: Sunita Petrus
Account Supervisor: Jessica Funk
Account Manager: Nizwani Shahar
Art Director: Tan Chee Keong

Ambient Execution Description
At a popular nightspot on a Friday night, we used parking valets to help us deliver our message. Patrons who came to collect their car from our valets after a night of drinking alcohol were shocked when our valet pulled a switch and drove up in a hearse instead. Reactions from these patrons were clearly spirited and vocal, but turned to relief and surprise when our valets directed their attention to the parking tag on their car keys, where our message was. We filmed several instances of the stunt, and then uploaded it onto the MyTeksi YouTube site as a Public Service Announcement.