For Netfix original series Narcos' season 3 international launch Ubi Bene, France created an outdoor ad in Paris named 'The White Countdown.' We transformed the Champs-Elysées Avenue advertising columns into giant hourglasses filled with « cocaïne », creating a physical count down for fans in the last couple of days before the world release of Narcos season 3 episodes.
Media: Outdoor
Category: Entertainment & leisure
Client: Netflix
Agency: Ubi Bene, France
Country: France
Art Director: Barbara Paloc
Creative Director: Thierry Reboul
Art Director / Copywriter: Barbara Paloc
Photographer: Jeremy Bouchet