Navarro Correas Outdoor Wine + Art Project by Alpha 245, Leo Burnett Bogota

Wine + Art Project
The Outdoor Advert titled Wine + Art Project was done by Alpha 245, Leo Burnett Bogota advertising agencies for Navarro Correas in Colombia. It was released in Aug 2011.

Navarro Correas: Wine + Art Project

Media
Released
August 2011
Posted
August 2011
Market
Executive Creative Director
Art Director
Creative Director
Creative Director
Executive Creative Director
Art Director
Executive Creative Director
Agency
Production Agency

Credits & Description:

Alpha 245//Leo Burnett, Bogota created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
Category: Drinks, alcoholic
Client: Diageo
Agency: Alpha 245 // Leo Burnett
Country: Colombia
Director: Felipe Suarez
Creative Director: juan manuel gaitan
Executive Creative Director: Fernando Hernandez
Executive Creative Director: Mauricio Sarmiento
Executive Creative Director: German Espitia
Creative Director: Carlos Orozco
Creative Director: Pablo Acosta
Art Director: Andres Moncayo
Art Director: Esteban Diavanera
Art Director: Carlos Orozco
Copywriter: Juan Carlos Cardenas
Production company: Direktor Films
Account Director: Stefani Bello
Composer: LAPOST
Music + Sound Production: Juan Galeano