Alpha 245//Leo Burnett, Bogota created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
Category: Drinks, alcoholic
Client: Diageo
Agency: Alpha 245 // Leo Burnett
Country: Colombia
Director: Felipe Suarez
Creative Director: juan manuel gaitan
Executive Creative Director: Fernando Hernandez
Executive Creative Director: Mauricio Sarmiento
Executive Creative Director: German Espitia
Creative Director: Carlos Orozco
Creative Director: Pablo Acosta
Art Director: Andres Moncayo
Art Director: Esteban Diavanera
Art Director: Carlos Orozco
Copywriter: Juan Carlos Cardenas
Production company: Direktor Films
Account Director: Stefani Bello
Composer: LAPOST
Music + Sound Production: Juan Galeano