New Zealand Police: Penni

Credits & Description:

On a wall at the campus of Massey University in Wellington we tell the story of Constable Penni Eggleton who saved a frightened young woman from her extremely threatening ex-boyfriend. Over the course of a few days he sent over 100 texts to her that ranged from affection to threatening and back again. On the wall, passers-by can read the texts and feel for themselves the emotions the young woman felt.



Category: Public services & utilities

Client: New Zealand Police

Agency: M&C Saatchi New Zealand

Production: Krafthaus Films

Country: New Zealand

Director: David Stubbs

Executive Creative Director: Dave King

Art Director: James Bowman

Copywriter: Dave King

Copywriter: Wicky Tafau

Producer: Carly Neemia

Agency Producer: Nick Barnes

Studio: Sean Collier

Photographer: Nick Barnes

Illustrator: Otis Frizzell

Music: Liquid Studios

Account Team: Christina Mossaidis, Lacey Swanepoel

Client Team: Campbell Moore, Russell Pilcher