NHS Outdoor Missing Type, 1 by The Engine Group

Missing Type, 1
The Outdoor Advert titled Missing Type, 1 was done by The Engine Group advertising agency for NHS in United Kingdom. It was released in Jan 2016.

NHS: Missing Type, 1

Brand
Media
Released
January 2016
Posted
January 2016
Executive Creative Director
Creative Director
Executive Creative Director
Creative Director

Awards:

D&AD Awards, 2016
MediaUse of PrWood Pencil
One Show, 2016
Public RelationsCraft - Brand Voice / Brand VoiceMerit
Public RelationsNon-Profit - Brands, Products & Services / Brands, Products & ServicesSilver Pencil

Credits & Description:

Client: Engine
Title: Missing Type
Category: Government
Agency: Engine / London
Creative Director: Jules Chalkley, Mark Perkins
Director: Annie Gallimore
Content Strategist: Gemma Irvine, Helen Byard, Sarah Frow, Alice Carter
Creative Team: Tom Dixon, Jo Griffin
Executive Creative Director: Billy Faithfull, Ross Neil
We wanted to show people they have the power to stop domestic violence. So we created an interactive digital experience, displaying an image of a beaten women. If people ignored her, she remained the same. But if people noticed her, her bruises would fade. Facial-recognition cameras made this transition seamless. The campaign rose to global prominence, reaching 326.9 million people.