Nokia: RINGPHONIC ORCHESTRA

Credits & Description:

Advertiser: NOKIA
Agency: JWT MEXICO
Category: Stunts & Live Advertising
Advertising campaign: RINGPHONIC ORCHESTRA
Chief Creative Officer: Andres Martinez
Producer: Gilberto Amezquita
Copywriter: Enrique Codesido
Art Director: Leonardo Varela
Executive Creative Director: Leonardo Varela
Account Manager: Luisa Navarro
Other Credits: Sara Romero
Other Credits: Ricardo Toledo
Other Credits: Santos Films
Other Credits: Luis Jaime Perez
Art Director: Luis Miguel Covarrubias
Producer: Chacho Verni
Other Credits: Salvador Alvarado
Executive Creative Director: Enrique Codesido
Producer: Luis Miguel Covarrubias

Ambient Execution Description
The Problem:It has become regrettably common these days during movies, theaters and concerts, to hear an unexpected ringtone upsetting the artists and the rest of the audience. It seems as if those posters at the entrance and the announcements before the show have become part of the landscape. The idea:NOKIA, one of the main "contributors" to this problem, decided to do something about it. Instead of using posters, we chose give this message with music.People arrived at the “Palacio de las Bellas Artes” for a National Symphonic Orchestra concert. They started taking their seats while the musicians were still tuning their instruments. Once the crowd was complete, the Director came in. There was a tense silence for a few seconds and with a twist of his hand, the music began. We started hearing the first 30" of the "Tragic Oberture Op.81" by Johannes Brahms. Suddenly, just when we were reaching the climax of the piece, the whole orchestra stopped and switched to playing the traditional Nokia ringtone.The audience was surprised as a board was displayed on stage with Nokia and the Symphonic Orchestra asking people to switch their devices off and enjoy the show without interruptions.Interruptions during cultural events have become regrettably common. NOKIA decided to do something about it. Instead of using posters, we chose give this message with music.At the “Palacio de las Bellas Artes” The National Symphonic Orchestra started playing the first 30" of the "Tragic Oberture Op.81" by Johannes Brahms. Suddenly, the whole orchestra stopped and switched to playing the traditional Nokia ringtone.The audience was surprised as a board was displayed on stage with Nokia and the Symphonic Orchestra asking people to switch their devices off and enjoy the show without interruptions.