Non-violence Project Outdoor Non Violence Bus by McCann Mexico

The Outdoor Advert titled Non Violence Bus was done by McCann Mexico advertising agency for Non-violence Project in Mexico. It was released in May 2014.
Advertising campaign for Non-violence Project

Non-violence Project: Non Violence Bus

Brand
Non-violence Project
Media
Outdoor
Released
May 2014
Posted
May 2014
Market
Mexico
Industry
Charities, Foundations, Volunteers, Against violence
Agency
McCann Mexico
Director
David Ruiz
Art Director
Pablo Motta
Producer
Emmanuel Aguilar
Copywriter
Gonzalo Quinteros
Production Agency
Unidad 59

Awards:

Cannes Lions, 2014
PROMO & ACTIVATION LIONSUse of Promo & Activation: Use of Promotional Stunts and Live AdvertisingBRONZE
OUTDOOR LIONSAmbient: TransitBRONZE

Credits & Description:

Violence ends when education begins as seen in this ambient execution via McCann, Mexico City.
Brand: Non Violence Project
Media: Outdoor
Category: Public interest
Agency: McCann
Geo: Mexico
Non Violence Project: Non Violence Bus
Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cota, Pablo Motta, Gonzalo Quinteros
Art Director: Pablo Motta
Copywriter: Gonzalo Quinteros
Director: David Ruiz
Production Company: Unidad 59
Producer: Emmanuel Aguilar
Account supervisor: Christian del Rio
Account director: Veronica Perez
Published: February 27