Advertiser: AB INBEV
Agency: DEL CAMPO SAATCHI & SAATCHI
Category: Small Scale Special Solutions
Advertising campaign: WIDE THUMB
Advertiser's Supervisor: Agustin Mostany
Producer: Adrián Aspani
Advertiser's Supervisor: Conrado Cimino
Creative Director: Ariel Serkin
Account Supervisor: Jaime Vidal
Producer: Lucas Delenikas
Executive Creative Director: Mariano Serkin
Creative Director: Juan Pablo Lufrano
Art Director: Mariano Espagnol
Producer: Camilo Rojas
Art Director: Fernando Lanuza
Producer: German Lentini (Primo Buenos Aires)
Director of Photography: Javier Juliá
Executive Creative Director: Maxi Itzkoff
Executive Producers: Caro Cordini (Primo Buenos Aires)
Copywriter: Charlie Lanús
Advertiser's Supervisor: Ricardo Fernandez
Copywriter: Diego Gueler Montero
Director: Luisa Kracht (Primo Buenos Aires)
Account Manager: Manuela Sorzana
Director: Nico Perez Veiga (Primo Buenos Aires)
Production Company: Primo Buenos Aires
Ambient Execution Description
Norte Beer wanted to launch a new wide mouth bottle.The Problem: other brands had already launched similar products.The Idea: We added something innovative. A Wide Thumb. With it, Norte became the only wide mouth bottle you could use to celebrate.We created a limited edition, “Designed to Celebrate” and distributed it in supermarkets across northern Argentina. And we exceeded our sales projections by 9%.