Norwegian Airlines: Norwegian "Street posters Subway"

Credits & Description:

Category: Travel, transport & tourism

Brand: Norwegian Airlines

Agency: Garbergs, Stockholm

Country: Sweden

Norwegian is the up and coming Airline Company of Scandinavia. This campaign aims to promote their flights from Sweden to cities around Europe. Our solution is to change perspective â from traditional pictures of the Eiffel tower in Paris or Big Ben in London to the City streets and all the interesting spots one can enjoy there. Once we found the most interesting places we contacted them asking for their posters and other stuff from their marketing material. Then we put up the original posters in the subways and all around town in the biggest cities of Sweden. Adding the offer from Norwegian âRight now! European Cities 299 krâ. In newspapers we used the form of real calendars (usually describing current events in Stockholm) to tell about current things to do in other European cities.



Category: Travel, transport & tourism

Client: Norwegian Airlines

Agency: Garbergs, Stockholm

Country: Sweden

Creative Director: Petter Ödéen

Art Director: Sebastian Smedberg

Copywriter: Johan Van Der Schoot

Account Director: Anna Frick

Designer: Beatrice Sztanska, Evelina Nevréus, Marzena Langsdale, Karin Roberts, Jessica Carenfelt

Account manager: Åsa Scherman