Olay Outdoor, Case study Disappearing Wrinkles by Saatchi & Saatchi Moscow
The Outdoor Advert titled Disappearing Wrinkles
was done by Saatchi & Saatchi Moscow advertising agency for subbrand: Olay Total Effects (brand: Olay) in Russia. It was released in May 2010.
Olay: Disappearing Wrinkles
Brand
Media
Released
May 2010
Posted
May 2010
Market
Industry
Agency
Copywriter
Art Director
Creative Director
Designer
Credits & Description:
Wrinkles
To demonstrate the power of Olay Total Effects in removing fine wrinkles from skin, Saatchi & Saatchi Russia developed a special poster to be displayed in shopping malls. As you approach the poster you see the word ‘wrinkles’. As you pass it, the ‘wrinkles’ disappear to be replaced by the Olay Total Effects branding.
Advertising Agency: Saatchi & Saatchi Russia
Creative Director: Stuart Robinson
Art Director: Adrian Ely
Copywriter: Daniel Lunn
Designer: Nikita Sinitsyn