In order to narrate a âChilling Storyâ on the static super-structure canvas at the E-11 (The Sheikh Zayed Road), and other multi-format mediums in retail and OOH verticals. Encyclomedia turned on its creative brush and brought alive the winter season across the cityscape of Dubai by enhancing the elements; as a result -though the campaign had the chill effect the sales were indeed hot.
Category: Confectionery & snacks
Client: Mondelez International,
Agency: Encyclomedia Global, Dubai
Country: United Arab Emirates
Director: Mukesh Manik
Creative Director: Tony Graver
Chief Executive: Samier Amritwar