Category: Outdoor
Heading: ‘OUTsurance’ Out-Smarts It’s Competitors
Copy Text: The creative designs were conceived to take the brand communication of OUTsurance forward in a way that appeals the masses, hence came this unusual concept ‘We’ll Bend Over Backwards For You’ which helped in a brand recall as the visually impactful message interacted with the people of South Africa in a metaphorical way, and generated the buzz across South Africa.
Advertised Brand: OUTsurance, South Africa.
Client: OUTsurance, South Africa.
Advertising Agency: Encyclomedia Global
Director: Mukesh Manik, Kirsty Goldstein & Dean Kopelowitz
Creative Director: Tony Graver
Country: South Africa