Pacific Blue Cross Outdoor Sign by Wasserman + Partners

Sign
The Outdoor Advert titled Sign was done by Wasserman + Partners advertising agency for Pacific Blue Cross in Canada. It was released in Jul 2013.
Advertising campaign for Pacific Blue Cross

Pacific Blue Cross: Sign

Brand
Pacific Blue Cross
Media
Outdoor
Released
July 2013
Posted
July 2013
Market
Canada
Industry
Insurance
Agency
Wasserman + Partners
Creative Director
Liam Greenlaw
Associate Creative Director
Allen Forbes
Art Director
Winston Hartle
Copywriter
Ryan Mcgrew
Producer
Steve Coulter
Account Supervisor
Neil Malik

Credits & Description:

Media: Outdoor

Category: Financial services

Agency: Wasserman

Brand: Pacific Blue Cross

Geo: Americas, Canada

Expensive Medical, 0.5 km.

American hospitals are crazy expensive. Especially if you’re from Canada and you don’t have travel insurance. So to reach Canadians on their way to the US, we placed three simple billboards (at varying distances) along the highway leading to the border. The ads replicate familiar highway signs, right down to their reflective surface. They remind travellers that US medical care is mega pricey and offer one last chance to get coverage before it’s too late.

Advertising Agency: Wasserman + Partners, Vancouver, Canada

Creative Director: Liam Greenlaw

Associate Creative Director: Allen Forbes

Art Director: Winston Hartle

Copywriter: Ryan McGrew

Vice President: Pauline Hadley-Beauregard

Account Supervisor: Neil Malik

Producer: Steve Coulter

Media Planner: Ashley Lewis

Published: May 2013