Pamplona Town Hall: GLASSES

Credits & Description:

Category: Ambient: Special Build

Advertiser: PAMPLONA TOWN HALL

Product/Service: ANTI-DRINKING CAMPAIGN

Agency: GAP'S

Executive Creative Director: Rafael Rodriguez Galobart

Creative Director: Juan Antuñano

Copywriter: Carla Garraus

Account Manager: Sonia Ledesma/Tamara Ros

Account Supervisor: Maria Egaña/Cecilia Carrasco

Date of First Appearance: Nov 15 2009 12:00AM

Entrant Company: GAP'S , Pamplona, SPAIN



Description of Ambient execution

Objective: Try to reach the general public and specially the youth to make them aware about the risks of alcohol abuse.

The concept that was used is: Do not let alcohol catch you. Walk away from alcohol and drugs. Spanish adolescents begin to drink alcohol at a very young age which implies many risks. This is why the problem has to be faced in a direct manner, and this is what we chose to do.

The action was to put giant glasses in some of the city’s strategic points where the youth frequently meets. We locked adolescents inside those glasses which are the typical glasses used to drink alcohol. On the glass you could read: Do not let it catch you. Walk away from alcohol and drugs
This action was completed by stewardesses' commands that were distributing bags of dizziness, merchandising, besides conventional actions and other actions of guerrilla warfare.