Pamplona Town Hall: THERMOMETER

Credits & Description:

Category: Ambient: Special Build

Advertiser: PAMPLONA TOWN HALL

Product/Service: GLOBAL WARMING AWARENESS

Agency: GAP'S

Executive Creative Director: Rafael Rodriguez Galobart

Creative Director: Juan Antuñano

Copywriter: Carla Garraus

Account Manager: Sonia Ledesma/Tamara Ros

Account Supervisor: Maria Egaña/Cecilia Carrasco

Date of First Appearance: Sep 15 2009 12:00AM

Entrant Company: GAP'S , Pamplona, SPAIN



Description of Ambient execution

Objective: Make society aware about the need to use less contaminating transportation methods given the dangerous increase of temperature in the city.

The concept used is: LESS CARS, LESS DEGRES.
The action involved giantS thermometerS inside the most emblematics fountains of the city. Next to the thermometer there was a huge speech bubble that detailed the action: Less cars, less degrees. Improve your city´s climate.
The objective was to present the explosion of thermometers in the most realistic way possible. In order to do so, with the help of foam core board, we were able to put up these three huge thermometers (3 meters high) over the fountains, we dyed the water red and the water pressure of the fountain did the rest.
And the thermometer exploded due to the high temperatures of the city before the surprised citizens